LIDL plays the « digital » proximity for the holiday season.

Lidl boosts its promotional offers during the three rush-weekends of December by inviting the consumer to the nearest point of sale.

Lidl is using the brand new « Proxistore for Retailer » platform to communicate over its Sunday openings within the catchment areas of its shops in Wallonia and Brussels.

The surfer would learn about the route to the store, the opening hours and the unique promotion of the day.

Lidl Belgium is a supermarket chain with nearly 300 subsidiaries in Belgium and Luxembourg. More than 7.500 employees work every day to offer fresh fruit and vegetables, meat and fish as well as strong own brands of the best quality and at lowest prices. Lidl Belgium focuses on the simplicity and customer service for a shopping experience with a controlled budget without compromising on the quality. Furthermore, Lidl attaches great importance to sustainability and has implemented its strategy « En route vers demain » for a better future for both people and nature.

More info over Lidl : www.lidl.be

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