Press Release – Dmexco 2018

Dmexco 2017

Proxistore will be at Dmexco 2018 to present its new Widget for Publishers.

Missing link in the chain of online advertising revenue, the Proxistore geolocation is instant, transparent, respects privacy and especially does not store any user’s data.

On September 12 and 13, Proxistore will be attending for the fourth time Dmexco in Cologne. Dmexco is the global business and innovation event of today’s and tomorrow’s digital world, so clearly, our team had to be there.

Aside the presentation of its powerful patented geotag engine and its local advertising easy-to-use automation platform, Proxistore will show its new “Proxistore Widget” service, which is transparent for Surfers and directly provides Publishers (media or commercial websites) with the geolocation data that it organizes instantly. The geolocation data collected via its globally patented technology is displayed directly on the different types of Surfers’ screens, enabling them to modify or delete the data at any time.

This service, which is ideal for legally feeding Data Management Platforms (DMP), also enables major Retail chains, for instance, to provide Surfers with local information: a product may be available in a given store, but not in another; a price could be applicable in a given store but be different in other catchment areas.

For Publishers, the very in-demand and highly anticipated Proxistore Widget can provide geolocated advertising and enrich the content of that advertising using local information based on the new, employment, weather or obituaries, real estate offers or simply local public information, in a highly-targeted and legal manner.

Current services selling geolocated multiple point-of-sale spaces to Retail chains or commercial partnerships via local advertising agencies are still available and growing every day.

Are you heading to Dmexco this year? If you are, Proxistore would love to present you how to manage highly efficient geo-targeted local campaigns for Advertisers and Retailers and how generate significant revenues for Publishers! So do not hesitate to come and visit us at our booth N°E20 (Hall 6.1) our drop Proxistore a line to get it booked with one of our team’s member :

Bruno Van Boucq, Proxistore CEO, Hervé Tenaerts, Country Manager Spain, Stéphane Denoiseux, International Business Development Manager, Julie Dambly, Communication Manager and Dimitri Hautot, Senior Java developer.

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