This summer Proximus has decided to reinforce the quality and accessibility of its network on high summer traffic locations : stations, concerts and malls!
To deliver its message, Proximus called upon Proxistore, a leader in geo-localised digital advertising. The Proximus campaign was broadcast throughout the summer at festivals such as Tomorrowland, Werchter, … at festivals in Tomorrowland, Werchter, the Francofolies de Spa, the Brussels Summer Festival, but also on concert halls such as the Ancienne Belgique and on malls such as the Westland, Médiacité, Wijnegem, as well as the train stations in Liège Guillemin, Antwerp and Brussels-Central. A digital campaign focused on the hyper local, an essential criterion for Proximus’ communication strategy, based on proximity